"The concept for 'Embrace Your Inner Memphis' came from a conversation I had with a friend. I sketched out the design, posted it on social media, it got more likes than probably any design I've ever done, and people started asking for it on shirts. That was last year, 2015, and it took off from there. It was a time when people were more pro-Memphis than they had been previously. They were actively choosing and embracing Memphis; there was new talent and new energy coming to the city. I think the design hit at a time when there was a surge of Memphis pride, It just added to that conversation."
Illustrator / Graphic Designer / Creative Director at www.esotolson.com
Embrace Your Inner Memphis shirts are available at pop-up shops and at Stock & Belle, 387 S. Main.